/* ETI — "signal from noise" */
:root{
  --ink:#0a0a0a; --ink-2:#141414; --paper:#ecebe5; --paper-2:#e2e1da;
  --fg:#ecebe5; --mute:#8d8c86; --line:rgba(236,235,229,.14);
  --sig:#a9a8ff;            /* subtle violet pulled from ETI's old logo, used sparingly */
  --sig-ink:#4b48c9;
  --sans:"Geist",ui-sans-serif,system-ui,sans-serif;
  --mono:"Geist Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
  --gut:clamp(16px,4vw,56px);
  --max:1440px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{background:var(--ink);color:var(--fg);font-family:var(--sans);font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer}
::selection{background:var(--sig);color:var(--ink)}

/* film grain over everything */
body::after{content:"";position:fixed;inset:-50%;z-index:90;pointer-events:none;opacity:.075;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='220' height='220'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='3' stitchTiles='stitch'/%3E%3CfeColorMatrix values='0 0 0 0 1 0 0 0 0 1 0 0 0 0 1 0 0 0 .9 0'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
  animation:grain 1.2s steps(6) infinite}
@keyframes grain{0%{transform:translate(0,0)}20%{transform:translate(-3%,2%)}40%{transform:translate(2%,-3%)}60%{transform:translate(-2%,-1%)}80%{transform:translate(3%,3%)}100%{transform:translate(0,0)}}

.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gut)}
.lbl{font-family:var(--mono);font-size:11.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.lbl .dot{display:inline-block;width:6px;height:6px;border-radius:50%;background:var(--sig);margin-right:10px;vertical-align:1px;box-shadow:0 0 10px var(--sig)}
.mono{font-family:var(--mono)}
.h-xl{font-size:clamp(52px,9.6vw,164px);font-weight:500;letter-spacing:-.055em;line-height:.9}
.h-l{font-size:clamp(40px,6.2vw,104px);font-weight:500;letter-spacing:-.05em;line-height:.94}
.h-m{font-size:clamp(30px,3.6vw,56px);font-weight:500;letter-spacing:-.04em;line-height:1}
.h-s{font-size:clamp(21px,1.8vw,26px);font-weight:500;letter-spacing:-.02em;line-height:1.15}
.lede{font-size:clamp(18px,1.5vw,21px);line-height:1.5;max-width:46ch;color:#cfcec8}
.sig{color:var(--sig)}
.paper{background:var(--paper);color:var(--ink)}
.paper .lbl{color:#6d6c66}
.paper .lede{color:#2e2e2b}
.paper .sig{color:var(--sig-ink)}
.paper .lbl .dot{background:var(--sig-ink);box-shadow:none}

/* textures */
.dots{background-image:radial-gradient(rgba(236,235,229,.16) 1px,transparent 1.2px);background-size:24px 24px}
.paper.dots{background-image:radial-gradient(rgba(10,10,10,.16) 1px,transparent 1.2px)}
.lines{background-image:linear-gradient(var(--line) 1px,transparent 1px);background-size:100% 8px}
.scan{position:relative}
.scan::before{content:"";position:absolute;inset:0;pointer-events:none;background:repeating-linear-gradient(0deg,rgba(0,0,0,.18) 0 1px,transparent 1px 3px);z-index:1}
.marks{position:relative}
.marks::before,.marks::after{content:"";position:absolute;width:14px;height:14px;border:1px solid currentColor;opacity:.55;pointer-events:none}
.marks::before{top:-7px;left:-7px;border-right:0;border-bottom:0}
.marks::after{bottom:-7px;right:-7px;border-left:0;border-top:0}
.rule{height:1px;background:var(--line)}
.paper .rule{background:rgba(10,10,10,.16)}

/* ---------- HEADER: inverts over whatever is behind it ---------- */
.hdr{position:fixed;top:0;left:0;right:0;z-index:80;color:#fff;pointer-events:none;background:rgba(10,10,10,.9);-webkit-backdrop-filter:blur(14px) saturate(1.2);backdrop-filter:blur(14px) saturate(1.2);padding-bottom:10px}
.hdr-in{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:18px var(--gut) 14px;pointer-events:auto}
.brand{display:flex;align-items:center;gap:14px}
.brand svg{height:40px;width:auto;overflow:visible}
.brand svg path,.brand svg circle{fill:none;stroke:#fff;stroke-width:9;stroke-linecap:round;stroke-linejoin:round}
.brand .bw{display:flex;flex-direction:column;line-height:1}
.brand .bw b{font-weight:600;font-size:21px;letter-spacing:.02em}
.brand .bw small{font-family:var(--mono);font-size:9.5px;letter-spacing:.2em;text-transform:uppercase;margin-top:5px;opacity:.75}
.nav{display:flex;align-items:center;gap:4px;font-size:16px;font-weight:500;letter-spacing:-.01em}
.nav a{position:relative;padding:9px 16px;transition:background .2s,color .2s}
.nav a:hover{background:#fff;color:#000}
.nav a[aria-current]{box-shadow:inset 0 -2px 0 #fff}
.nav a[aria-current]:hover{box-shadow:none}
.nav .cta{margin-left:14px;border:1px solid #fff;padding:9px 18px}
.ruler{height:9px;margin:0 var(--gut);position:relative;
  background:
   linear-gradient(#fff,#fff) left bottom/100% 1px no-repeat,
   repeating-linear-gradient(90deg,#fff 0 1px,transparent 1px 80px) left bottom/100% 9px no-repeat,
   repeating-linear-gradient(90deg,#fff 0 1px,transparent 1px 8px) left bottom/100% 4px no-repeat;opacity:.45}
.ruler i{position:absolute;left:0;bottom:0;height:9px;width:var(--p,0%);background:#fff;opacity:.9;mix-blend-mode:normal;
  -webkit-mask:repeating-linear-gradient(90deg,#000 0 1px,transparent 1px 4px);mask:repeating-linear-gradient(90deg,#000 0 1px,transparent 1px 4px)}
.menu-btn{display:none;font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;border:1px solid #fff;padding:9px 14px}
.overlay{position:fixed;inset:0;z-index:79;background:var(--ink);display:flex;flex-direction:column;justify-content:flex-end;padding:96px var(--gut) 40px;
  clip-path:inset(0 0 100% 0);transition:clip-path .6s cubic-bezier(.7,0,.2,1);pointer-events:none}
.overlay.open{clip-path:inset(0 0 0 0);pointer-events:auto}
.overlay a.big{display:block;font-size:clamp(44px,12vw,72px);font-weight:500;letter-spacing:-.05em;line-height:1.02;border-top:1px solid var(--line);padding:10px 0;
  opacity:0;transform:translateY(20px);transition:opacity .4s,transform .5s}
.overlay.open a.big{opacity:1;transform:none}
.overlay.open a.big:nth-child(2){transition-delay:.06s}.overlay.open a.big:nth-child(3){transition-delay:.12s}
.overlay.open a.big:nth-child(4){transition-delay:.18s}.overlay.open a.big:nth-child(5){transition-delay:.24s}.overlay.open a.big:nth-child(6){transition-delay:.3s}
.overlay .foot{margin-top:28px;display:flex;justify-content:space-between;gap:12px;flex-wrap:wrap}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;gap:14px;font-family:var(--mono);font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;padding:16px 22px;border:1px solid currentColor;position:relative;overflow:hidden;transition:color .35s}
.btn::before{content:"";position:absolute;inset:0;background:currentColor;transform:scaleX(0);transform-origin:left;transition:transform .45s cubic-bezier(.7,0,.2,1);z-index:-1}
.btn{isolation:isolate}
.btn:hover{color:var(--ink)}
.paper .btn:hover{color:var(--paper)}
.btn:hover::before{transform:scaleX(1)}
.btn .arr{transition:transform .35s}
.btn:hover .arr{transform:translateX(4px)}
.btn.solid{background:var(--fg);color:var(--ink);border-color:var(--fg)}
.btn.solid::before{background:var(--sig)}
.btn.solid:hover{color:var(--ink)}
.paper .btn.solid{background:var(--ink);color:var(--paper);border-color:var(--ink)}
.paper .btn.solid:hover{color:var(--paper)}
.paper .btn.solid::before{background:var(--sig-ink)}
.tlink{font-family:var(--mono);font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;border-bottom:1px solid currentColor;padding-bottom:4px;display:inline-flex;gap:10px}
.tlink:hover{color:var(--sig)}
.paper .tlink:hover{color:var(--sig-ink)}

/* ---------- reveal ---------- */
.rv{opacity:0;transform:translateY(26px);transition:opacity .9s cubic-bezier(.2,.7,.2,1),transform .9s cubic-bezier(.2,.7,.2,1)}
.rv.in{opacity:1;transform:none}
.rv-d1{transition-delay:.08s}.rv-d2{transition-delay:.16s}.rv-d3{transition-delay:.24s}
.wipe>*{clip-path:inset(0 100% 0 0);transition:clip-path 1.2s cubic-bezier(.7,0,.2,1)}
.wipe.in>*{clip-path:inset(0 0 0 0)}

/* ---------- dithered images ---------- */
.dith{position:relative;overflow:hidden;background:var(--ink)}
.dith img{width:100%;height:100%;object-fit:cover}
.dith .d{image-rendering:pixelated;image-rendering:crisp-edges}
.dith .g{position:absolute;inset:0;opacity:0;transition:opacity .6s;filter:contrast(1.05)}
.dith:hover .g,.dith.show .g{opacity:1}
.dith.clean .g,.dith.soft .g{position:relative;opacity:1;filter:none}
.dith.soft .d{position:absolute;inset:0;opacity:.32;mix-blend-mode:multiply;transition:opacity .5s}
.dith.soft:hover .d{opacity:0}
.dith .tag{position:absolute;left:12px;bottom:10px;z-index:2;font-family:var(--mono);font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--paper);mix-blend-mode:difference}

/* ---------- HERO (home) ---------- */
.hero{position:relative;min-height:100svh;display:flex;flex-direction:column;justify-content:flex-end;padding:140px 0 0;overflow:hidden}
.hero canvas{position:absolute;inset:0;width:100%;height:100%}
.hero .wrap{position:relative;z-index:2;width:100%}
.hero .h-xl{max-width:11.5ch;font-size:clamp(56px,10.4vw,176px)}
.hero-hint{position:absolute;z-index:2;font-family:var(--mono);font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--mute);display:flex;gap:10px;align-items:center;pointer-events:none;transition:opacity .6s}
.hero-hint::before{content:"";width:28px;height:1px;background:currentColor}
.hero .h-xl .ln{display:block;overflow:hidden;padding-bottom:.06em}
.hero .h-xl .ln>span{display:inline-block;transform:translateY(105%);animation:up 1.1s cubic-bezier(.2,.75,.2,1) forwards}
.hero .h-xl .ln:nth-child(2)>span{animation-delay:.12s}
.hero .h-xl .ln:nth-child(3)>span{animation-delay:.24s}
@keyframes up{to{transform:none}}
.hero .h-xl em{font-style:normal;position:relative;color:var(--sig)}
.hero-top{display:flex;justify-content:space-between;align-items:flex-end;gap:24px;margin-bottom:34px;flex-wrap:wrap}
.hero-foot{display:grid;grid-template-columns:1.1fr 1fr;gap:40px;align-items:end;margin-top:44px;padding:28px 0 34px;border-top:1px solid var(--line)}
.hero-foot .btns{display:flex;gap:12px;justify-content:flex-end;flex-wrap:wrap}
.four{display:flex;flex-wrap:wrap;gap:6px 0;font-family:var(--mono);font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute)}
.four span{transition:color .4s}
.four span.on{color:var(--fg)}
.four span.on::before{content:"▸ ";color:var(--sig)}
.four i{font-style:normal;padding:0 10px;opacity:.5}
.coords{font-family:var(--mono);font-size:11px;letter-spacing:.12em;color:var(--mute);text-align:right;text-transform:uppercase;line-height:1.9}
.coords b{color:var(--fg);font-weight:400}

/* ---------- translator ---------- */
.sec{padding:clamp(88px,12vw,170px) 0}
.sec-head{display:grid;grid-template-columns:1fr 1.4fr;gap:40px;align-items:end;margin-bottom:clamp(48px,6vw,88px)}
.sec-head .lbl{margin-bottom:22px;display:block}
.tr-row{display:grid;grid-template-columns:1fr 56px 1.5fr;gap:24px;align-items:center;padding:34px 0;border-top:1px solid rgba(10,10,10,.16)}
.tr-row:last-child{border-bottom:1px solid rgba(10,10,10,.16)}
.tr-tech{font-family:var(--mono);font-size:15px;line-height:1.65;color:#33332f;position:relative;padding-left:62px}
.tr-tech::before{content:"TECH";position:absolute;left:0;top:2px;font-size:10px;letter-spacing:.16em;border:1px solid currentColor;padding:1px 6px}
.tr-arrow{height:1px;background:var(--ink);position:relative;transform:scaleX(0);transform-origin:left;transition:transform .9s cubic-bezier(.7,0,.2,1) .3s}
.tr-arrow::after{content:"";position:absolute;right:-1px;top:-4px;border:4.5px solid transparent;border-left:7px solid var(--ink);border-right:0}
.tr-row.in .tr-arrow{transform:scaleX(1)}
.tr-human{font-size:clamp(24px,2.6vw,40px);font-weight:500;letter-spacing:-.035em;line-height:1.08;position:relative;padding-left:76px}
.tr-human::before{content:"HUMAN";position:absolute;left:0;top:.5em;font-family:var(--mono);font-size:10px;letter-spacing:.16em;font-weight:400;background:var(--ink);color:var(--paper);padding:2px 6px}
.founder{display:grid;grid-template-columns:auto 1fr;gap:32px;align-items:start;margin-top:64px}
.founder .dith{width:180px;aspect-ratio:1}
.founder p{max-width:62ch;font-size:19px;line-height:1.55}

/* ---------- numbers ---------- */
.nums{display:grid;grid-template-columns:repeat(5,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}
.num{padding:30px 24px 34px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);min-height:220px;display:flex;flex-direction:column;justify-content:space-between;position:relative;transition:background .35s}
.num:hover{background:rgba(236,235,229,.04)}
.num b{font-size:clamp(44px,4.6vw,76px);font-weight:500;letter-spacing:-.05em;line-height:1;font-variant-numeric:tabular-nums}
.num span{font-family:var(--mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute);line-height:1.6}
.num::after{content:"+";position:absolute;top:10px;right:12px;font-family:var(--mono);font-size:14px;color:var(--mute);opacity:.5}

/* ---------- method strip ---------- */
.steps{position:relative;display:grid;grid-template-columns:repeat(6,1fr);gap:0}
.steps svg.track{position:absolute;left:0;right:0;top:9px;width:100%;height:2px;overflow:visible}
.steps svg.track line{stroke:var(--fg);stroke-width:1;stroke-dasharray:var(--len);stroke-dashoffset:var(--len);transition:stroke-dashoffset 2.4s cubic-bezier(.6,0,.2,1)}
.steps.in svg.track line{stroke-dashoffset:0}
.step{padding-right:22px;position:relative}
.step .nd{width:19px;height:19px;border:1px solid var(--fg);border-radius:50%;background:var(--ink);position:relative;z-index:1;margin-bottom:28px;transition:background .3s,box-shadow .3s}
.steps.in .step .nd{background:var(--fg)}
.steps.in .step:nth-child(2) .nd{transition-delay:.35s}.steps.in .step:nth-child(3) .nd{transition-delay:.75s}
.steps.in .step:nth-child(4) .nd{transition-delay:1.15s}.steps.in .step:nth-child(5) .nd{transition-delay:1.55s}
.steps.in .step:nth-child(6) .nd{transition-delay:1.95s}.steps.in .step:nth-child(7) .nd{transition-delay:2.3s;background:var(--sig);border-color:var(--sig);box-shadow:0 0 18px var(--sig)}
.step h3{font-size:clamp(22px,2vw,30px);font-weight:500;letter-spacing:-.03em;margin-bottom:12px}
.step p{font-size:15px;color:#bdbcb6;line-height:1.5}
.loop-note{display:inline-flex;align-items:center;gap:10px;margin-top:10px;font-family:var(--mono);font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--sig)}
.loop-note svg{width:16px;height:16px;animation:spin 4s linear infinite}
@keyframes spin{to{transform:rotate(360deg)}}

/* ---------- work index (lab log) ---------- */
.log{border-top:1px solid rgba(10,10,10,.85)}
.log a{display:grid;grid-template-columns:1fr 220px 150px 40px;gap:24px;align-items:center;padding:26px 0;border-bottom:1px solid rgba(10,10,10,.16);position:relative;transition:padding .4s cubic-bezier(.2,.7,.2,1)}
.log a::before{content:"";position:absolute;inset:0 calc(var(--gut) * -1);background:var(--ink);transform:scaleY(0);transform-origin:bottom;transition:transform .45s cubic-bezier(.7,0,.2,1);z-index:0}
.log a>*{position:relative;z-index:1;transition:color .3s}
.log a:hover::before{transform:scaleY(1)}
.log a:hover>*{color:var(--paper)}
.log a:hover{padding-left:18px}
.log .t{font-size:clamp(20px,2.1vw,32px);font-weight:500;letter-spacing:-.03em;line-height:1.1}
.log .s,.log .k{font-family:var(--mono);font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:#6d6c66}
.log .k.full{color:var(--sig-ink)}
.log a:hover .k.full{color:var(--sig)}
.log .go{font-family:var(--mono);text-align:right;font-size:18px}
.peek{position:fixed;left:0;top:0;width:320px;aspect-ratio:4/3;z-index:70;pointer-events:none;opacity:0;transform:translate(-50%,-50%) scale(.85);transition:opacity .25s,transform .35s cubic-bezier(.2,.7,.2,1);overflow:hidden;background:var(--ink)}
.peek.on{opacity:1;transform:translate(-50%,-50%) scale(1)}
.peek img{width:100%;height:100%;object-fit:cover}

/* ---------- strategy / product officer ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:0;border-top:1px solid var(--line)}
.split>div{padding:56px 48px 64px 0}
.split>div+div{padding-left:48px;border-left:1px solid var(--line)}
.split h3{margin:18px 0 18px}
.split p{color:#bdbcb6;max-width:52ch}
.qs{list-style:none;margin:22px 0 30px}
.qs li{padding:13px 0;border-top:1px solid var(--line);font-size:16px;display:flex;gap:14px}
.qs li::before{content:"?";font-family:var(--mono);color:var(--sig)}

/* ---------- talks ---------- */
.ep{border-top:1px solid rgba(10,10,10,.16)}
.ep:last-child{border-bottom:1px solid rgba(10,10,10,.16)}
.ep summary{list-style:none;display:grid;grid-template-columns:56px 1fr 200px 30px;gap:20px;align-items:center;padding:24px 0;cursor:pointer}
.ep summary::-webkit-details-marker{display:none}
.ep .play{width:44px;height:44px;border:1px solid var(--ink);border-radius:50%;display:grid;place-items:center;transition:background .3s,color .3s}
.ep .play svg{width:12px;height:12px;margin-left:2px}
.ep:hover .play,.ep[open] .play{background:var(--ink);color:var(--paper)}
.ep .t{font-size:clamp(19px,1.8vw,27px);font-weight:500;letter-spacing:-.03em;line-height:1.15}
.ep .h{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:#6d6c66}
.ep .x{font-family:var(--mono);font-size:20px;transition:transform .3s;text-align:right}
.ep[open] .x{transform:rotate(45deg)}
.ep .body{display:grid;grid-template-columns:1.3fr 1fr;gap:40px;padding:0 0 36px 76px}
.ep .body p{font-size:16px;color:#2e2e2b}
.yt{position:relative;aspect-ratio:16/9;background:#000;overflow:hidden;cursor:pointer}
.yt img{width:100%;height:100%;object-fit:cover;filter:grayscale(1) contrast(1.1);opacity:.85;transition:filter .4s,opacity .4s}
.yt:hover img{filter:none;opacity:1}
.yt::after{content:"▶  Play";position:absolute;left:14px;bottom:12px;font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:#fff;background:#000;padding:7px 11px}
.yt iframe{position:absolute;inset:0;width:100%;height:100%;border:0}
.yt.on::after{display:none}

/* ---------- contact ---------- */
.contact{position:relative;overflow:hidden;padding:clamp(110px,14vw,200px) 0 clamp(70px,8vw,110px)}
.contact canvas{position:absolute;inset:0;width:100%;height:100%;opacity:.8}
.contact .wrap{position:relative;z-index:2}
.mail{display:inline-block;font-size:clamp(30px,6.4vw,110px);font-weight:500;letter-spacing:-.05em;line-height:1;margin-top:36px;border-bottom:2px solid var(--fg);padding-bottom:8px;transition:color .3s,border-color .3s;word-break:break-all}
.mail:hover{color:var(--sig);border-color:var(--sig)}

/* ---------- footer ---------- */
.ftr{border-top:1px solid var(--line);padding:44px 0 34px;font-size:14px}
.ftr-in{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:40px}
.ftr img{height:46px;width:auto;margin-bottom:18px}
.ftr nav{display:flex;flex-direction:column;gap:9px;font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase}
.ftr nav a:hover{color:var(--sig)}
.ftr .bot{display:flex;justify-content:space-between;gap:20px;margin-top:44px;padding-top:20px;border-top:1px solid var(--line);font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--mute);flex-wrap:wrap}

/* ---------- inner pages ---------- */
.page-hero{padding:clamp(150px,18vw,230px) 0 clamp(56px,7vw,96px);position:relative;overflow:hidden}
.page-hero .lbl{display:block;margin-bottom:26px}
.page-hero .lede{margin-top:30px}
.crumbs{font-family:var(--mono);font-size:11.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);margin-bottom:26px;display:block}
.crumbs a:hover{color:var(--sig)}

/* method page */
.mstep{display:grid;grid-template-columns:200px 1fr 1fr;gap:40px;padding:56px 0;border-top:1px solid var(--line);align-items:start;position:relative}
.mstep .ix{font-family:var(--mono);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute);padding-top:14px}
.mstep h2{font-size:clamp(46px,7.4vw,124px);font-weight:500;letter-spacing:-.055em;line-height:.9;color:transparent;-webkit-text-stroke:1px var(--fg);transition:color .6s}
.mstep.in h2{color:var(--fg)}
.mstep p{font-size:clamp(18px,1.5vw,21px);color:#cfcec8;max-width:40ch;padding-top:14px}
.mstep .phase{display:block;margin-top:18px}
.loopbox{border:1px solid var(--line);padding:34px;display:grid;grid-template-columns:auto 1fr;gap:34px;align-items:center;margin-top:20px}
.loopbox svg{width:120px;height:120px}
.loopbox svg .spin{transform-origin:60px 60px;animation:spin 6s linear infinite}

/* case pages */
.case-hero{display:grid;grid-template-columns:1.2fr 1fr;gap:56px;align-items:end}
.case-hero .dith{aspect-ratio:4/3}
.facts{display:grid;grid-template-columns:repeat(3,1fr);border-top:1px solid var(--line);margin-top:64px}
.facts div{padding:26px 24px 30px 0;border-right:1px solid var(--line)}
.facts div+div{padding-left:24px}
.facts div:last-child{border-right:0}
.facts b{display:block;font-size:clamp(36px,3.6vw,58px);font-weight:500;letter-spacing:-.05em;line-height:1;margin-bottom:12px}
.facts span{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute)}
.intro-txt{font-size:clamp(21px,2vw,30px);letter-spacing:-.02em;line-height:1.35;max-width:34ch}
.ca-head{display:grid;grid-template-columns:1fr 1fr 1fr;gap:32px;padding-bottom:16px;border-bottom:1px solid rgba(10,10,10,.85)}
.ca{display:grid;grid-template-columns:1fr 1fr 1fr;gap:32px;padding:32px 0;border-bottom:1px solid rgba(10,10,10,.16)}
.ca h3{font-size:22px;font-weight:500;letter-spacing:-.025em;line-height:1.15}
.ca p{font-size:16px;color:#2e2e2b}
.ca .ap{position:relative;padding-left:22px}
.ca .ap::before{content:"→";position:absolute;left:0;top:0;font-family:var(--mono);color:var(--sig-ink)}
.impact{list-style:none;counter-reset:i}
.impact li{display:grid;grid-template-columns:240px 1fr;gap:32px;padding:28px 0;border-top:1px solid var(--line)}
.impact li b{font-size:22px;font-weight:500;letter-spacing:-.025em;line-height:1.2}
.impact li p{color:#cfcec8;max-width:60ch}
.next{display:block;padding:70px 0;border-top:1px solid var(--line)}
.next .h-l{transition:color .3s}
.next:hover .h-l{color:var(--sig)}

/* work page cards */
.cards{display:grid;grid-template-columns:repeat(2,1fr);gap:clamp(24px,3vw,44px)}
.card{display:flex;flex-direction:column;gap:20px}
.card .dith{aspect-ratio:16/10}
.card h3{font-size:clamp(23px,2.1vw,32px);font-weight:500;letter-spacing:-.035em;line-height:1.1}
.card p{color:#2e2e2b;font-size:16px}
.card .meta{display:flex;justify-content:space-between;gap:12px;border-top:1px solid rgba(10,10,10,.85);padding-top:12px}
.group-h{display:flex;justify-content:space-between;align-items:baseline;margin:0 0 40px;padding-bottom:18px;border-bottom:1px solid rgba(10,10,10,.85)}

/* about */
.stage{position:relative;aspect-ratio:21/9;max-height:78vh;width:100%}
.stage .dith{position:absolute;inset:0}
.bio{display:grid;grid-template-columns:340px 1fr;gap:clamp(32px,5vw,80px);align-items:start}
.bio .dith{aspect-ratio:4/5;position:sticky;top:100px}
.bio .txt p{font-size:19px;line-height:1.6;color:#2e2e2b;max-width:62ch;margin-bottom:22px}
.quote-big{font-size:clamp(34px,4.6vw,76px);font-weight:500;letter-spacing:-.05em;line-height:.98;margin-bottom:36px}
.ach{display:grid;grid-template-columns:repeat(2,1fr);gap:0;border-top:1px solid var(--line);border-left:1px solid var(--line)}
.ach div{padding:30px 28px 34px;border-right:1px solid var(--line);border-bottom:1px solid var(--line)}
.ach h3{font-size:21px;font-weight:500;letter-spacing:-.02em;margin:14px 0 10px}
.ach p{color:#bdbcb6;font-size:15.5px}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:20px}
.chips span{font-family:var(--mono);font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;border:1px solid currentColor;padding:7px 12px;opacity:.85}
.wall{display:flex;flex-wrap:wrap;gap:0;border-top:1px solid var(--line)}
.wall span{flex:1 1 33%;font-size:clamp(22px,2.6vw,40px);font-weight:500;letter-spacing:-.04em;padding:26px 0;border-bottom:1px solid var(--line)}

/* product officer */
.svc{display:grid;grid-template-columns:1fr 1.3fr;gap:48px;padding:44px 0;border-top:1px solid rgba(10,10,10,.16)}
.svc h3{font-size:clamp(26px,2.6vw,40px);font-weight:500;letter-spacing:-.04em;line-height:1.05}
.svc ul{list-style:none}
.svc li{padding:11px 0;border-bottom:1px solid rgba(10,10,10,.12);font-size:17px;display:flex;gap:14px}
.svc li::before{content:"—";font-family:var(--mono);color:var(--sig-ink)}
.svc li b{font-weight:600}
.pains{display:grid;grid-template-columns:repeat(2,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}
.pains div{padding:34px 30px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);font-size:clamp(20px,1.8vw,26px);letter-spacing:-.025em;line-height:1.25;font-weight:500}
.pains div::before{content:"?";display:block;font-family:var(--mono);font-size:13px;color:var(--sig);margin-bottom:20px;font-weight:400}

/* contact form */
.form{display:grid;grid-template-columns:1fr 1fr;gap:0 28px;max-width:860px}
.form label{display:flex;flex-direction:column;gap:6px;padding:18px 0 4px;border-bottom:1px solid var(--line);transition:border-color .3s}
.form label:focus-within{border-color:var(--sig)}
.form label.wide{grid-column:1/-1}
.form span{font-family:var(--mono);font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--mute)}
.form input,.form textarea{background:none;border:0;outline:0;color:var(--fg);font:inherit;font-size:20px;padding:8px 0 12px;resize:vertical}
.form .send{grid-column:1/-1;margin-top:34px;display:flex;gap:20px;align-items:center;flex-wrap:wrap}

/* ---------- responsive ---------- */
@media (max-width:1100px){
  .nums{grid-template-columns:repeat(3,1fr)}
  .steps{grid-template-columns:repeat(3,1fr);row-gap:44px}
  .steps svg.track{display:none}
  .log a{grid-template-columns:1fr 160px 40px}.log .s{display:none}
  .mstep{grid-template-columns:1fr 1fr}.mstep .ix{grid-column:1/-1;padding:0}
}
@media (max-width:860px){
  .nav{display:none}.menu-btn{display:block}
  .brand .bw small{display:none}
  .hero-foot,.sec-head,.split,.case-hero,.bio,.svc,.ep .body{grid-template-columns:1fr}
  .hero-foot .btns{justify-content:flex-start}
  .coords{text-align:left}
  .split>div,.split>div+div{padding:44px 0;border-left:0}
  .split>div+div{border-top:1px solid var(--line)}
  .tr-row{grid-template-columns:1fr;gap:18px}
  .tr-arrow{width:56px}
  .tr-human{padding-left:0;padding-top:30px}.tr-human::before{top:0}
  .founder{grid-template-columns:1fr}.founder .dith{width:140px}
  .nums{grid-template-columns:1fr 1fr}.num{min-height:170px;padding:22px 18px}
  .nums .num:last-child{grid-column:1/-1}
  .steps{grid-template-columns:1fr 1fr}
  .log a{grid-template-columns:1fr 30px;gap:6px 14px;padding:20px 0}.log .k{grid-row:2;grid-column:1}.log .go{grid-row:1/3;grid-column:2}
  .log a:hover{padding-left:0}
  .peek{display:none}
  .ep summary{grid-template-columns:44px 1fr 24px;gap:14px}.ep .h{display:none}.ep .play{width:40px;height:40px}
  .ep .body{padding:0 0 30px;gap:20px}
  .ftr-in{grid-template-columns:1fr 1fr}.ftr-in>div:first-child{grid-column:1/-1}
  .mstep{grid-template-columns:1fr;gap:16px;padding:40px 0}
  .loopbox{grid-template-columns:1fr}
  .facts{grid-template-columns:1fr}.facts div,.facts div+div{padding:20px 0;border-right:0;border-bottom:1px solid var(--line)}
  .ca-head{display:none}
  .ca{grid-template-columns:1fr;gap:12px}
  .impact li{grid-template-columns:1fr;gap:10px}
  .cards,.ach,.pains{grid-template-columns:1fr}
  .bio .dith{position:relative;top:0;max-width:300px}
  .stage{aspect-ratio:4/3}
  .wall span{flex-basis:50%}
  .form{grid-template-columns:1fr}
}
@media (max-width:520px){
  .steps{grid-template-columns:1fr}
  .nums{grid-template-columns:1fr}.nums .num:last-child{grid-column:auto}
  .four{font-size:11px}
  .wall span{flex-basis:100%}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important}
  .rv,.wipe>*{opacity:1;transform:none;clip-path:none}
  .hero .h-xl .ln>span{transform:none}
}

/* ---------- mobile polish ---------- */
@media (max-width:860px){
  body::after{animation:none}                       /* static grain: saves battery */
  .hdr-in{padding:12px var(--gut) 10px}
  .brand svg{height:32px}
  .brand .bw b{font-size:19px}
  .hdr{padding-bottom:6px}
  .ruler{height:6px;background-size:100% 1px,100% 6px,100% 3px}
  .menu-btn{padding:10px 14px;min-height:40px}
  .sec{padding:72px 0}
  .sec-head{gap:18px;margin-bottom:40px}
  .sec-head .lbl{margin-bottom:16px}
  .lbl{font-size:11.5px}
  .page-hero{padding:118px 0 48px}
  .page-hero .lbl{margin-bottom:18px}
  .page-hero .lede{margin-top:20px}
  .h-xl{font-size:clamp(46px,13.5vw,96px)}
  .h-l{font-size:clamp(36px,10.4vw,64px)}
  /* hero: tighter, headline bigger, full-width buttons */
  .hero{min-height:auto;padding:128px 0 0}
  .hero .h-xl{font-size:clamp(50px,15vw,110px);line-height:.92}
  .hero-top{margin-bottom:22px}
  .coords{display:none}
  .hero-foot{margin-top:30px;padding:22px 0 28px;gap:22px}
  .hero-foot .btns{display:grid;grid-template-columns:1fr 1fr;gap:10px}
  .hero-foot .btns .btn{justify-content:center;padding:15px 12px}
  .four{font-size:11px;letter-spacing:.1em}
  /* translator */
  .tr-row{padding:26px 0;gap:14px}
  .tr-tech{font-size:14px;padding-left:0;padding-top:26px}
  .tr-tech::before{top:0}
  .tr-human{font-size:25px}
  .founder{margin-top:44px;gap:20px}
  .founder p{font-size:17px}
  /* methodology as a vertical timeline */
  .steps{grid-template-columns:1fr;row-gap:0;padding-left:34px;position:relative}
  .steps::before{content:"";position:absolute;left:9px;top:10px;bottom:10px;width:1px;background:var(--line)}
  .step{padding:0 0 28px}
  .step .nd{position:absolute;left:-34px;top:4px;margin:0}
  .step h3{font-size:24px;margin-bottom:6px}
  .mstep{padding:34px 0}
  .mstep h2{font-size:clamp(46px,14vw,80px)}
  .loopbox{padding:24px}
  /* lists & cards */
  .log a{padding:18px 0}
  .log .t{font-size:19px}
  .ep summary{padding:18px 0}
  .ep .t{font-size:18px}
  .split>div,.split>div+div{padding:36px 0}
  .cards{gap:44px}
  .card .dith{aspect-ratio:16/11}
  .ca{padding:24px 0}
  .ca h3{font-size:20px}
  .impact li{padding:22px 0}
  .ach div{padding:24px 0;border-right:0}
  .ach{border-left:0}
  .pains div{padding:24px 0;border-right:0;font-size:21px}
  .pains{border-left:0}
  .svc{gap:16px;padding:32px 0}
  .bio .dith{max-width:240px}
  .bio .txt p{font-size:17px}
  .quote-big{font-size:clamp(32px,9vw,48px);margin-bottom:24px}
  .wall span{font-size:24px;padding:18px 0}
  .stage{aspect-ratio:4/3;max-height:none}
  .intro-txt{font-size:20px}
  .facts{margin-top:40px}
  .next{padding:48px 0}
  /* contact */
  .contact{padding:84px 0 64px}
  .mail{font-size:clamp(26px,8.4vw,48px);word-break:normal;overflow-wrap:anywhere}
  .contact .btn{width:100%;justify-content:center}
  .ftr{padding:36px 0 28px}
  .ftr nav{gap:12px}
  .ftr nav a{padding:2px 0}
  .ftr .bot{flex-direction:column;gap:8px;margin-top:32px}
  .btn{min-height:48px}
}
@media (max-width:520px){
  .nums{grid-template-columns:1fr 1fr}
  .nums .num:last-child{grid-column:1/-1}
  .num{min-height:0;padding:20px 14px 22px;gap:14px}
  .num b{font-size:36px}
  .num span{font-size:10.5px}
  .num::after{display:none}
  .hero-foot .btns{grid-template-columns:1fr}
}